Sara Becnel brings a wealth of experience in hospitality, real estate, and development. Starting her career at 14 in food and beverage, Sara graduated with a bachelor's degree in Economics from Rollins College. Her diverse roles have ranged from housekeeping and engineering to front desk operations, alongside notable stints in luxury retail and owning a Verizon Wireless store.
In 2012, Sara transitioned to Sandestin Golf and Beach Resort as Director of Retail, where she led significant remodels and enhanced customer experiences. Her rapid advancement to Executive Director and later Vice President of Development saw her spearheading major projects like the renovations of the Linkside and Baytowne Conference Centers, and the development of Osprey Pointe and Hotel Effie.
During the 2020 COVID crisis, Sara's dual role as General Manager and VP of Development was pivotal in navigating the resort through challenging times, securing profitability, and assembling a strong leadership team. In 2023, she was promoted to President of Sandestin Investments, LLC, and by 2024, became the majority owner of Sandestin Real Estate, guiding the brokerage through a strategic rebrand in partnership with The Agency. In 2025, she opened The Agency Madrid. This initiative aligned with her vision for upscale market expansion, underscored by the transition of Hotel Effie to a Marriott Autograph Collection Hotel and securing Marriott operator status for Sandestin Investments.
Additionally, Sara initiated the development of spec homes in Alys Beach, applying her expertise to create properties designed with current market trends and high-quality standards. In a significant expansion of her professional scope, Sara will also serve as the owner and managing partner of The Agency Madrid, set to open in the summer of 2025, further extending her influence and operational expertise to the European market.
Beyond her professional accomplishments, Sara is actively involved in her community and passionately dedicated to causes such as animal welfare, arts and culture, children's welfare, economic empowerment, education, environmental conservation, health, female and LGBTQ+ rights, and science and technology.
Community Involvement:
- Co-Trustee - Sandestin Foundation for Kids
- Board of Directors - Sacred Heart Foundation
- Board of Directors - Sandestin Owners Association
- Board of Directors - Fairmont Heritage Place Inspiration
Board of Directors - The Grand Sandestin - Board of Directors - Baytowne Wharf Neighborhood Association
- Social Committee - Windsong
Awards and Recognition:
- 850 Business Magazine Pinnacle Award Recipient, 2024
- Hotel Management's Influential Women in Hospitality, 2025
Professional Development:
- 9-time A-Fest Attendee
Tony Robbins' Unleash the Power Within
Disney Educational Excellence Program
Executive coaching with Lisa Nichols
2-time attendee of the 40 Years of Zen program by Dave Asprey
Today, Sara oversees the strategic development and management of a vast portfolio, continuing to drive innovation and quality that propels the success of Sandestin and its affiliated entities in the dynamic hospitality and real estate industries.